The Bulk of Shopping Still Takes Place in Store

By milo on Mar 10, 2010 | 37 Comments

It’s hard to believe it, but it’s true–less than 5% of retail sales are actually done online! The rest still happen on Main Street, at the mall, and at the big-box retailer down the road. So how does the Internet come in handy? It’s perfect for doing research before you hit the road so you know exactly what you want and where to get it.

Infographic by Column Five Media

Comments

13 Comments on “The Bulk of Shopping Still Takes Place in Store”
  1. leo says:

    if it’s true, it’s only true because people don’t want to wait for shipping. people like instant satisfaction too much.

  2. Royal says:

    1.1% of all electronics? What census data is this using, 65+ year old?

  3. Royal says:

    Sorry, meant to say ‘age 65+ years old’ if that was unclear

  4. Steve says:

    The data is correct (for 2007), but misleading. It represents the % of online sales for companies that have retail stores.

    The categories exclude sales from nonstore retailers. So for Hobbies (includes books), the percentage of retails stores revenue that sold online was 1.9%, however online retailers accounted for 20% of total book sales (in 2007)

    The source of the data:
    http://www.census.gov/compendia/statab/2010/tables/10s1021.pdf

    As of 4th Q 2009, 4.3% of retail sales are online:
    http://www.census.gov/retail/mrts/www/data/html/09Q4.html

    Forrester predicts online sales will account 6% of total US retail sales in 2009 and 2010, 7% in 2011 and 8% in 2012 and 2013.
    http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-total-retail-sales/article/126725/

    In 2007 20% of book purchases online
    http://www.publishersweekly.com/article/407236-Chains_Internet_Dominate_Bookselling.php

  5. akiragirl says:

    I buy online and for me is very confortable because in general I buy accessory, perfumes, clothes or gadgets, and I am not worried for shipping, but the risk is that the product arrives with problems, but I think, in general, buying online is very quick and useful and there are more pros than cons

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  7. online store says:

    usual bulk shopping was done by distributor, buy & sell or a dropshippers, and yes this is still possible and good source of income.

  8. GzR says:

    As someone who works for a company based around online product sales, this is somewhat disheartening, lol. It is understandable that for larger physical goods where dimensions/design etc. matter that people would want to be able to touch and see it in person.

    Not to mention women wanting to try on clothes for size/fit etc…

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24 Trackbacks on “The Bulk of Shopping Still Takes Place in Store”
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