With the holiday shopping season in full swing, retailers big and small need to find creative ways to get a leg up on their competition and get shoppers into their stores. Did you know sales from the holiday season often make up 30 percent of a store’s annual revenue? To capture even more customers this year, retailers should think about the extras. For instance, we found that complimentary gift wrap, a local affiliation and accessible product information can make a major difference for how much shoppers are willing to spend. Want to learn more? Take a look below for the top Dos and Don’ts retailers should keep in mind this holiday season.
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