No Cart Left Behind: Why Shoppers Aren’t Following Through on Online Purchases

By milo on Jul 31, 2012 | 16 Comments

The art of window-shopping isn’t lost on online shoppers. Research indicates a significant number of online shoppers actively fill up their carts but abandon them at the last minute. What’s keeping these shoppers from going all the way? We look at the new study by comScore to find out.

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16 Trackbacks on “No Cart Left Behind: Why Shoppers Aren’t Following Through on Online Purchases”
  1. [...] the difference on how folks convert. Data from comScore is assembled in this infographic from Milo, No Cart Left Behind: Why Shoppers Aren’t Following Through on Online Purchases. The art of window-shopping isn’t lost on online shoppers. Research indicates a significant [...]

  2. [...] The Daily Bark » No Cart Left Behind: Why Shoppers Aren’t Following Through on Online Purchases Por Que Abandonan el Carrito de Compras? [...]

  3. [...] lokale Shopping-Maschine Milo hat Statistiken von Comscore und Entrepreneur.com ausgewertet und grafisch aufbereitet. Die dabei [...]

  4. [...] presented below in an infographic by local shopping services provider Milo, shipping costs take second place to research as the top [...]

  5. [...] Warum hat ein potentieller Käufer seinen Warenkorb gefüllt und am Ende doch nicht gekauft. Die Produktsuchmaschine Milo hat eine Infografik erstellt, die den Nebel etwas lichten soll und Anhaltspunkte gibt, aus welchen [...]

  6. [...] abandon shopping carts can reveal operational inefficiencies that can be improved. Look at the infographic created by Milo below to see some of the reasons consumers abandon their [...]

  7. [...] Tweet 商品を購入しようと思い、ショップカートの「カートに入れる」ボタンを押したのはいいものの商品を結局買わないということがあります。これを総合してかご落ちと呼びます。海外サイトのMiloによりますと、かご落ちは67%の確率で起こっているというから驚きです。 [...]

  8. [...] Aside from the window shoppers, many shoppers with intention to purchase their items are deflected by shipping costs. Reducing shipping costs, offering free shipping when possible and ensuring a speedy delivery are ways to keep customers around until the end. [Via] [...]

  9. [...] Aside from the window shoppers, many shoppers with intention to purchase their items are deflected by shipping costs. Reducing shipping costs, offering free shipping when possible and ensuring a speedy delivery are ways to keep customers around until the end. [Via] [...]

  10. [...] infographic van comScore & Milo legt het netjes uit. Zo geeft een groot deel van de respondenten aan dat ze ofwel niet bereid waren [...]

  11. [...] No Cart Left Behind: Why Shoppers Aren’t Following Through on Online Purchases Tags: seo exeter, seo plymouth Categories: Blog Prev [...]

  12. [...] crummy lunch. They are often very correctable items. According to this infographic from Milo,  those businesses who survey their customers over shopping cart abandonment can take steps to [...]



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