Small businesses are always looking for new ways to drive more foot traffic into their stores, but since they often have a limited marketing budget, they need to find other ways to make a positive impression.
One of the ways businesses engage with potential shoppers is through their furry friends. Although Milo HQ isn’t a store, we do have the pleasure of working with Milo, our own four-legged friend and namesake, every day. Many small businesses across the country do the same thing by bringing their pet to the “office,” or encouraging their customers to do the same.
But does being pet-friendly have an effect on a business’ bottom line? We surveyed consumers across the country to find out and found that more than half of respondents liked shopping in stores that allowed pets, and more than a third were more likely to spend time in a pet-friendly store. These pet lovers are loyal too—34 percent would return to pet-friendly businesses—and they also tell others about pet-centric shops—31 percent spread the world about the business to their friends.
However, the main reason store owners should consider becoming pet-friendly is simple: money. Survey respondents replied that they’d spend up to $15 more than they had planned in a store that allows pets. Want to learn more? See our graphic below.
(click image to enlarge)
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