Like it or not, the time for retailers to adopt a mobile shopping strategy is over. Shoppers are using smart phones and mobile devices for all manner of shopping activities, including price comparison, product information, local inventory lookup, reviews and social opinion, and more.
As a result, Aberdeen Group has found that 61 percent of retailers are striving to improve their mobile shopping experience to meet the demands of today’s connected consumer. Below we discuss how, and why, they are adapting.
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