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The Ten-Mile Range: Why Local Search is the Next Frontier in Marketing.

By milo on Jan 30, 2013 | 0 Comments

Shoppers are increasingly relying on local search results, and larger retailers are noticing. According to a recent survey by Balihoo, nearly half of the larger brands plan to increase their local marketing efforts in 2013. Below, we take a look at why it’s time for small businesses to follow the…

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Small is the New Big: Small Business Saturday Rolls in Big Numbers for Mom-and-Pop Shops

By milo on Jan 2, 2013 | 0 Comments

After a Civic Economics study revealed that the United States independent retailers’ market share had declined from 59% in 1990 to 48% in 2009, American Express started Small Business Saturday to help mom-and-pop shops regain their place in the economy. We take a look at the miraculous growth this movement…

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Charge It: Gift Cards Promise to be the Hottest Present this Year

By milo on Dec 11, 2012 | 0 Comments

Gift cards are the choice present of the season, making gift-giving a convenient and flexible experience for givers and receivers alike. The 2012 holiday consumer spending survey by the National Retail Federation predicts that shoppers will spend more on gift cards this year than ever before. We take a look…

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Looking Local: Shoppers Rely On Local Search Results

By milo on Nov 1, 2012 | 0 Comments

Shoppers are increasingly turning to the web, according to comScore’s 5th Annual Local Search Usage Study. While this may not be a revolutionary finding in 2012, the study did make a surprising discovery: shoppers, especially those equipped with mobile devices, are actually utilizing local search and not merely purchasing online….

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Smart (Phone) Engagement: Embracing The Mobile Shopper In-Store

By milo on Oct 18, 2012 | 0 Comments

A 2012 Vibes report, “Understanding the Showrooming Shopper,” shows that brick-and-mortar shop owners shouldn’t fear the smart devices most shoppers use. In fact, they should welcome this technology. It turns out that embracing the mobile medium can enhance both a shopper’s in-store experience and a retailer’s bottom line. We take…

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Witchful Spending: Americans Aren’t Spooked to Spend on Halloween

By milo on Oct 10, 2012 | 0 Comments

According to the latest National Retail Federation survey, a record 170 million people plan to enjoy the thrill of Halloween this year—the most in the survey’s 10-year history. What tricks and treats are shoppers plotting? We outline the survey results below. (click on image to enlarge)

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Double Browsing: In-Store Shoppers Search Their Mobiles For Better Deals Online

By milo on Oct 3, 2012 | 0 Comments

Now that mobile phones have transformed from mere communication devices to complex portals of boundless information, they have also altered the way we perform most routine activities, such as shopping. We take a look at how Internet access via mobile has changed the in-store buying habits of shoppers. ( click…

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Delayed Connection: Shoppers Expect Immediate Response

By milo on Sep 18, 2012 | 1 Comment

When it comes to service, it seems that customers’ patience runs low. Shoppers want dedicated service instantaneously, and while brands may have multiple channels of communication, most people still prefer the old-fashioned route: the phone. What consequences do retailers face if they don’t meet the immediate demand for instant customer…

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Help Wanted: The Impact Your Employees Have On Your Business

By milo on Sep 11, 2012 | 2 Comments

With a significant portion of Americans currently unemployed, retail stores have the pick of the litter when it comes to hiring help. But it’s not enough to simply fill the positions. A new survey of 5,000 retail shoppers reveals that store employees end up playing a major role when it…

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On Display: The Future of Retail—According to Shoppers

By milo on Aug 14, 2012 | 1 Comment

Despite globally embracing online retail, shoppers still believe there will be room for their favorite brick-and-mortar shops in the future. In fact, a new survey reveals shoppers are ready for an elevated, cross-channel experience. Below we take a look at what else shoppers predict for retail’s future. ( click on…

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