Cash mobs are popping up in the United States and worldwide, assembling en masse to shop at the small businesses within their communities. With word spreading via social media, organized crowds—cash in hand—are flooding one business at a time, boosting both morale and sales. We examine this phenomenon and offer tips on how to organize your own cash mob.
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[...] “cash mob” concept, apparently dreamed up last August by a blogger in Buffalo, N.Y., encourages participants to spend [...]