No. 1 Choice of hospitals. Protects and softens. Johnson's baby lotion is a unique formula with gentle emollients and moisturizers to help protect baby's skin from dryness and irritation. Hypoallergenic and dermatologist tested, it leaves skin feeling soft, smooth, and non-greasy. It is even mild enough for delicate newborn skin. Use it yourself to leave your skin feeling baby soft. Made in U.S.A.